Sunday, May 18, 2008
Petition Brita to Recycle Used Filters
You probably didn't know that Brita, America's #1 water filter, is owned by Clorox. Brita helps its customers feel good about filtering water without buying untold numbers of plastic bottles. Indeed, the Brita filter option is much better than purchasing bottled water. With that said, the U.S. version of the Brita filter is currently designed to be disposable. Hundreds of thousands of plastic Brita filters needlessly flow into U.S. landfills, while in Europe, the same company is providing those cartridges in a recyclable form. As a result, Brita is currently being pressured by consumers and TakeBacktheFilter.org to change its policies. Learn more about how you can send in your used Brita filters to pressure the company to make the green shift: http://www.takebackthefilter.org
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